Natura® Zero-VOC and Zero Emissions* Paint
Natura Waterborne Interior Paint continues Benjamin Moore's commitment to providing the most environmentally friendly paint. Natura goes beyond zero VOC to offer zero emissions, making it a safer paint for your family and the environment, all without compromise to performance or color selection. Natura is truly "Green Without Compromise®."
A specialized refining process removes the odors from the resin system of the paint, so your family will never know you painted!
Zero VOCs in any color
Benjamin Moore has painstakenly evaluated more environmentally friendly raw materials for the formulation of this paint. Third-party testing show that Natura interior waterborne paint emits lower total volatile compounds than any other national zero-VOC product. And with zero-VOCs in both the base and the colorant, Natura can be tinted to match any color.
Natura interior waterborne paint provides a durable, washable, and fade-resistant finish that will look freshly painted year after year. It goes on smoothly and covers evenly for professional results with less effort, cleans up easily, dries to the touch in 30 minutes, and can be recoated in only one hour, so you can paint in the morning and have the full use of the room by evening.
Meets environmental standards
Natura interior waterborne paint exceeds the criteria for environmental safety set forth by LEED (Leadership in Energy and Environmental Design) and Green Seal GS-11 standard.
Voted 2015 Product of the Year
Natura® is the Paint Winner!
Natura paint has been named Product of the Year for 2015. Product of the Year is the world's largest consumer-voted award for product innovation where winners are backed by the votes of 40,000 consumers in a national representative survey conducted by research partner, TNS, a global leader in consumer research. Natura has taken home the top honors for the interior paint category.
Natura paint continues Benjamin Moore's commitment to providing the most environmentally friendly paint. Natura goes beyond zero VOC to offer zero emissions,* making it a safer paint for your family and the environment, all without compromise to performance or color selection.
Product of the Year accepts entries each year from consumer packaged goods that demonstrate innovation. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc.
Where to find Benjamin Moore Natura
Natura available at these exclusive Hirshfield's locations:
Apple Valley 952 432-5000
Baxter 218 824-0642
Coon Rapids 763 427-6474
Eau Claire 715 835-9914
Eden Prairie 952 996-0644
Edina 952 927-4647
Maple Grove 763 416-6584
Monticello 763 295-4442
Robbinsdale 763 537-2991
Rochester 507 285-9594
Roseville 651 636-7670
Woodbury 651 578-2694
Wayzata 952 473-4619
Uptown 612 870-0200
West St. Paul 651 451-4046
and Hirshfield's downtown Minneapolis Contractor Service Center