Unlike any other zero-VOC paints, Natura is available in thousands of hues and a wide range of sheens. The VOC level of Natura is unaffected by the addition of colorant because the paint is based on Benjamin Moore’s patented waterborne colorant system. In fact, Natura is available in all of Benjamin Moore’s nearly 3,500 colors, and it can be limitlessly color-matched to one’s personalized color choice and still be zero-VOC.
While Natura’s green characteristics are indisputable, its performance is equally superior, reflective of Benjamin Moore’s unrelenting dedication to produce the highest quality paints and coatings possible. Natura promises easy application, excellent hide and outstanding durability. It dries fast and is virtually odorless. And, it is highly washable, as well, within days after it’s been applied.
You want the best for your family and for your home. With so many zero-VOC paints on the market, what makes Natura the best choice for your home? Natura paint is virtually odorless, so lingering paint smells are a thing of the past. And unlike other zero-VOC paints currently on the market, Natura doesn’t compromise its performance or color selection for a safer environment. Natura comes in all of our beautiful Benjamin Moore colors.
With eco-friendly, zero-VOC Natura Paint, you get everything you want from a paint thousands of beautiful color choices, durability and a scrubbable coating with none of what you don’t want harmful VOCs and odors.
Natura available at these exclusive Hirshfield's locations:
Apple Valley 952 432-5000
Edina 952 927-4647
Maple Grove 763 416-6584
Rochester 507 285-9594
Roseville 651 636-7670
Woodbury 651 578-2694
Wayzata 952 473-4619
Uptown 612 870-0200
and Hirshfield's downtown Minneapolis Contractor Service Center





