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CONSUMER DESIRES FOR COMFORT AND SECURITY DRIVES COLOR GUILD'S 2009 COMMERCIAL AND CONTRACT TRENDS

New palette includes 11 colors exclusively available at Hirshfield's and Color Guild member locations.  

Color Guild, the global paint authority, has announced the emerging trends in paint colors expected to influence commercial building interiors throughout 2009.  

“The main driver in the emerging commercial and contract paint trends is the home,” said Pat Verlodt, Color Guild color consultant.  “Consumers want the comforting colors of their homes to cross over into places where they spend significant time.  This is precisely why the Color Guild commercial and contract color palette is moving toward intense and sophisticated earthy colors, supported by optimistic hues that are mature in style and classic in feel.”

According to Robert Shapiro, Color Guild executive director, the main colors emerging in commercial buildings over the next year include warm and rich browns, earthy oranges, bright yellows, conservative reds, true blues and mid-tone to light grays.

The basic colors in the commercial and contract palette are Natchez, beige with a warm red cast, and Hideaway, a deep, rich brown.  Both colors are influenced by the browns currently popular in consumer products. 

Earthy oranges such as Spiced Carrot and April Love add excitement to the browns in the palette.  Yellows appear as a promise of bright colors to help consumers be more optimistic in difficult economic times with Sun Drops. 

Red, still a popular paint color, appears in deeper, more conservative shades of Berry Light.  Blue, the most optimistic color in the palette appears with a red undertone as Frozen Blue and more true blues such as Innovative are also included.

Most of these deeper tones appear in fabrics and carpets and are supported by complex neutral paint colors, such as Dave's Den – a neutral warm gray with a slight green undertone, Sheepskin - gray beige neutral, and Rippled Rock - neutral gray.

Commercial and contract industry professionals can get the emerging commercial building paint color chips and paints at Hirshfield’s stores and other Color Guild member locations.  Visit www.colorguild.com for a list of members.


Link to Hirshfield's Color Canvas 2009 paint colors

Link to Color Guild International website

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About Hirshfield’s

Hirshfield’s is a Minnesota-based, fourth-generation family-owned company in the decorating products business since 1894. Hirshfield’s operates 30 stores in Minnesota, Wisconsin and North Dakota with paints and industrial coatings, fine plasters, lacquers, wallcoverings and window fashions for the consumer and professional trades. A commercial wall finishes division services architects and designers across 9 states with offices in Minneapolis, Chicago and St. Louis. Hirshfield’s is the largest manufacturer of trade sales paints and coatings in Minnesota with factory operations in Minneapolis.

Media Contacts:

Marsha Keppel Hirshfield's Corporate Offices
Phone: 612 377 3910 Fax: 612 436 3384 e-mail: mkeppel@hirshfields.com

Kelsey O'Rourke Storyteller Media
Phone: 952 829 9091 e-mail: Kelsey@storytellermn.com