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How Light Affects Color
by Pat Verlodt, CMG
more about Ms. Verlodt
How Light Affects Color
Pat Verlodt, CMG, illuminates how light is probably the single most independent factor that influences color in a room. Paint, fabrics, wallpaper are all affected by light.

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Light is probably the single most independent factor that influences color in a room. Paint, fabrics, wallpaper are all affected by light. That’s why it is so important to “test” a color in a room before committing to that color.

There are three types of lighting conditions in a room: direct and indirect sunlight, and artificial lighting. Direct and indirect sunlight are diffused through a room either through a window, door or skylight. Direct sunlight is consistent throughout the day and is thought to be the ideal light source. Indirect sunlight varies throughout the day and therefore affects the color in a room. Artificial light can be divided into warm and cool light. Florescent lights have a cool bluish cast that tends to flatten colors.

It is a bit harsher and sometimes causes hard surfaces to appear harder. Incandescent or halogen light throws a yellow cast. It tends to highlight a room’s colorations with a warmer more comfortable ambiance. (COLORGUILD.COM)


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About Pat Verlodt

Pat Verlodt, president of Color Services & Associates, Inc., an internationally recognized color consultancy, has been involved in the world of color for over 40 years. As a advisor to dozens building products companies – including paint systems, GAF roofing, Alcoa siding and more – Pat shares her expertise in color design, forecasting and trend analysis. Pat has the unique ability to explain color technology to the novice and to combine the scientific with the aesthetic. Pat is a past president, lifetime member and senior chairholder of the Color Marketing Group.

Ms. Verlodt makes presentations at trade shows, corporate sales meetings, conventions, seminars, web conferences and on television and radio. Whether speaking about color trends and where they come from. She gears her talks to the product mix and the audience and has presented all over North America, Europe, China, Australia, South America and South Africa. She has appeared in the Wall Street Journal, Forbes, Better Homes and Gardens and in Harold Linton’s, Color Forecasting, a book about the methods of various color forecasters.

Color Services & Assoc., Inc.
3105 East Lake Shore Drive
Wonder Lake, IL 60097

About Hirshfield’s

Hirshfield’s is a Minnesota-based, fourth-generation family-owned company in the decorating products business since 1894. Hirshfield’s operates 30 stores in Minnesota, Wisconsin and North Dakota with paints and industrial coatings, fine plasters, lacquers, wallcoverings and window fashions for the consumer and professional trades. A commercial wall finishes division services architects and designers across 9 states with offices in Minneapolis, Chicago and St. Louis. Hirshfield’s is the largest manufacturer of trade sales paints and coatings in Minnesota with factory operations in Minneapolis.

Media Contacts:

Marsha Keppel Hirshfield's Corporate Offices
Phone: 612 377 3910 Fax: 612 436 3384 e-mail:

Kelsey O'Rourke Storyteller Media
Phone: 952 829 9091 e-mail: